Creating a business that is as green as possible is important and challenging. Wine is made from nature – vines, soil, insects, fungi, bacteria, grapes, birds, worms, poop, flowers, legumes, rain, sun, and a little bit of luck.
Being sustainable is more than talking about carbon-neutral shipping. It is about the relationships with everyone involved – producers, designers, logistics companies, warehousing, print shops, banks, and the resources needed to make this all possible.
I want to be a role model with my sustainable wine business. I am realistic and take action where I can. I continue to be amazed by what is possible in this world!
How I am Making My Business Greener
* Family-run businesses (no big corporations)
* working with wineries with sustainability goals and practices
* Carbon-neutral shipping within the US
* Contributing a portion of my profits to climate action organizations
* Encourage fewer and larger shipments (even though we all love getting mail!)
* No unnecessary paper waste, all the information is available digitally
* No unnecessary branded shipping boxes and plastic-free tape
* Economically business cards from Overnight Prints
* Using Beneficial State Bank; they don’t invest in fossil fuels unlike most other big banks
* I pay wineries above market price and keep them part of their product until it reaches you
My Future Green Business Goals:
* Donate money to local non-profit organizations helping the environment
* Make Lisa Tupetz Wine LLC carbon emission zero. I will give you some resources about what you can do as well. A book that inspired me recently is called “Wallet Activism” by Tanja Hester.
* Purchase wine in bulk and then bottle it in the US to reduce carbon through lighter shipments.
* Support local wherever I go or live.
* Use recycled and compostable packaging and tape. I also use it for my personal mail.
* Work with the wineries on how they are improving their own green initiatives
* Education on sustainability
My goal is to make a positive impact on the planet and have a negative carbon footprint.
